How we sold an Event over SMS and Social Media with a Budget of Rs.18,000

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We had the opportunity to be a part of and promote Mumbai’s biggest Hair & Beauty : Look & Learn Seminar on Social Media and over SMS and Whats App. Here's a look into what the event was about:

Mumbai's Most Liked Seminar of Hair & Beauty

Look & Learn Seminar by Urvashi & Richa Dave was organised by Shriji Bridal (Mr.Deep Parekh). Though this event’s ultimate aim was to promote a Look & Learn seminar concepts by Shreeji Bridal & promote the Sponsor Brands, it turned into the supreme source of fun filled learning and a larger opportunity to network with like minded business professionals.This 1 day seminar was held on 19th March,2018 at St.Andrews College, Mumbai (700 seating capacity).

Our primary objectives while brainstorming and strategizing marketing activities included the following:

* To spread awareness about the event by popularizing it via Whats App push to highlight the fact that this is the Best Event to Get Hands on Training on Beauty & Hair Makeup.

* To get more online registrations for seat booking.

* To create excitement before the event in the form of posts, images, event promotions.

We first narrowed down on the audience persona based on their interest in in events - locations - gender + age group.

Our promotional activities included the following:

1. Creating an Event on Facebook
2. Creating a What’s App and SMS blast Scheduled
3. Creating Promote Page campaign
4. Re-targeting audience with Event Posts via #Hash Tags and cross promotion on Instagram

Creating an Audience Profile:

The audience with the following profile was targeted for the campaigns
* Since the event was happening in Mumbai and Brand has an acceptance in Gujarat as well; people residing in Maharashtra & Gujarat were targeted.
* In addition, learning from the previous experience - Target Location was further extended to Chennai, Karnataka and Delhi.
* Female between the age group of 28 years to 55 years were reached out.
* Male / Female with interest in Beauty, Hair, Makeup, Salon, Bridal were also reached out.

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