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Business karma success story for mobile marketing services - GiftX
How to achieved higher footfalls during exhibition?

Objectives:

Identifying Correct Data Points for Promotion
Deciding Right Marketing Channel Mix
Optimizing Marketing Budget

Action Plan:

Engaging with Industry based User Personas and Creating Buzz around The Event using BusinessKarma's mobile marketing platform. Promoting content in an innovative way in the form of video marketing. Also, creating awareness around participating brand's at the expo.

Mobile Marketing Case Study

Launched in late nineties - The Brand is India's biggest and premium corporate gifting exhibition. Its mission is to create a common platform as a meeting place for buyers and sellers of gifts and stationery items. Now the event encompasses other product categories like jute, handicrafts, handmade paper, f&b & more.

Today's decision makers at industries like pharma, healthcare, financial services and I.T. are responsible for Employee Engagement and Vendor Relationship Management are often go through several proposal and buying rounds; before deciding on right gifting and promotional items. At Giftex the search and decision making chase is reduced to few hours.

Straight from the Horse’s Mouth

"The content push across sms and what's app channels were a huge success. It helped us in getting increased pre-event registration and better user profile at the expo. In fact, we had leveraged the similar marketing solutions for our other exhibition into beauty and salon."
- Suhas Zele, Sr. Digital Marketing Manager

Be in touch:
To receive FREE curated marketing plan in your mailbox from Business Karma, write to us at info@BusinessKarma.in | Call : 8850 10 1835. #B2B #exhibition #marketing #omnichannel #successstories #marketingblog

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